It ‘began the summer, sunny days, the period of trips out of town and soon also the long-awaited summer holidays, it is certain that there will be more and more opportunities to enjoy the sun, the wind and maybe even chlorine and salt!

HAVE YOU ALREADY THOUGHT ABOUT HOW TO PROTECT YOUR HAIR FROM THE SUN?

Sun protection is a daily attention, a useful gesture not only for the skin but also for the hair and you do not need a holiday at the beach to need it, because even the way to work on foot or a walk in the park are opportunities for sun exposure!

That’s why, as with the daily moisturizing face creams that we use every morning and that already have a protection factor inside, even for our hair, there are easy to carry products in their mini travel size, made to protect the hair from the sun all year round!

The months of the summer are waiting for us but don’t worry, with the arrival of spring/summer 2019 there are many new features perfect for protecting your hair every day!

Let’s discover together the advice of our experts to protect your hair from the sun, keeping it hydrated and shiny!

1. HAIR CARE TREATMENTS IN THE SALON

One of the most effective ways to protect your hair from the sun and keep your lengths healthy and hydrated is to periodically treat yourself to one of the TONI&GUY Urban Hair Treatments. A small Hair SPA suitable for all types of hair and skin. The treatments are customizable and suitable for every need

An in-salon treatment will help you not only to moisturize, but also to rebuild, tone and deeply nourish both the skin and the hair.

For those who want to enjoy all these benefits together in an unforgettable super cuddle, the right choice is the FUSIO DOSE by Kérastase treatment. A personalized service, which with its twenty possible combinations, ensures an instant result that can meet the key needs of the hair such as hydration, nutrition, definition, density and shine.

Always seek advice from your trusted hairstylist to choose the right treatment that will show you how to protect your hair from the sun. A treatment that meets your needs and is based on deep hydration.

Another very useful trick to protect your hair lengths from the sun and avoid having to shorten them too much at the end of the summer, it is always the classic periodic tick!

2. SUNSCREEN:

A good daily sun protection is without doubt and always the basis from which to start to protect your hair from the sun!

It’s very important to choose high quality products, professional and suitable for your type and specific needs. Each hair has different characteristics and needs.

The first perfect travel collection to follow you in your bag every day in limited edition is signed label.m, and is the latest generation of products designed specifically to protect your hair from the damage of the sun, chlorine and salt!

SUN EDITION: A FRUIT COCKTAIL!

Green mandarin, certified organic ingredients, gives intense hydration, refreshes, soothes and protects the hair thanks to its emollient properties. Schisandra seeds, rich in antioxidants, vitamins A and C, strengthens the hair and boasts numerous healing properties.

Myrtle berries and leaves, an active biological ingredient with a high concentration of flavonoids, for an intense antioxidant action. It repairs and protects the fiber from oxidative stress, thus keeping the color alive.

Anti-chlorine molecule: If hair is not properly protected, chlorine can cause significant damage to pool lovers.

Overexposure to chlorine can result in dry hair, split ends and a faded color. The molecule contained in these formulations, in contact with the hair, triggers a chemical reaction with the amino acids of the hair, thus producing an anti-chlorine effect. UVA/UVB filters: these filters protect the hair from sunlight.

THREE NEW PRODUCTS:

– AFTER SUN CLEANSER 60ML

A delicate and moisturizing shampoo, suitable for removing residues of chlorine, salt and sweat. Thanks to the mix of fruits, the hair regains its natural hydration and the main nutrients. The formula, enriched with anti-chlorine molecules, UVA and UVB filters, protects the hair from discoloration and repairs damage caused by high temperatures.

INSTRUCTIONS: Apply to damp hair, massage and rinse.

– AFTER SUN MASK 60ML

Enriched with antioxidant fruits, this light treatment moisturizes the hair, giving it structure and nourishment. At the same time, UVA/ UVB filters and anti-chlorine molecules protect the hair from possible harmful effects. It counteracts the damage caused by the sun, salt and chlorine.

INSTRUCTIONS: Apply to clean, towel-dried hair. Leave on for 3-5 minutes and rinse.

– SUN PROTECT OIL 60ML

An impalpable veil for super shiny hair, at the same time it ensures protection from damage caused by sun, chlorine and salt, thanks to UVA / UVB filters and water-based anti-chlorine particles. A shield against discoloration and damage caused by heat, while the formula rich in nutrients rehydrates and gives new life to the hair.

INSTRUCTIONS: Apply to hair before and during sun exposure.

To complete the line, in addition to these three products in the SUN LIMITED EDITION the best seller of sales label.m

– PROTEIN SPRAY 50ML

A moisturizing detangler, enriched with natural ingredients, it helps protect hair from heat and UV damage, while balancing its porosity. The Enviroshield Complex further protects the hair from the heat of styling and the sun, ensuring a seductive shine.

INSTRUCTIONS: Spray on damp hair and comb.

PROMOTION LABEL.M SUN EDITION!

AS A GIFT WITH THE PURCHASE OF TWO PRODUCTS LABEL.M AS A GIFT THE BEAUTIFUL TRAVEL BAG SIGNED BY THE FAMOUS DESIGNER HOUSE OF HOLLAND!

TONI&GUY and label.m have been working in the backstage of House of Holland for 5 seasons, creating the trendy looks on the catwalks for this emerging forge in the fashion scene.

Under the sun you can also try all the products of the label.m line with the ENVIROSHIELD COMPLEX brand. This allows products containing this exclusive complex to protect hair from the sun, heat and weather.

PROTECT YOUR HAIR FROM THE SUN AND FREE YOUR INNER SIREN!

The well-known SOLEIL line by KÉRASTASE is also highly recommended, a range of products to protect hair from the sun and UV rays, but also perfect for moisturizing, repairing, giving shine and protecting colour.

PROTECT & CLEANSE

Kérastase Bain Après-Soleil is an after-sun shampoo specifically created to protect and strengthen hair from damage caused by exposure to the sun. Enriched with coconut water, it is perfect for gently removing chlorine, salt and sand residues.

USE: Apply to damp hair, emulsify, massage and rinse.

Kérastase Crème UV Sublime: a real multifunctional cream without rinsing with linseed and safflower oil, to be applied before, during and after sun exposure, suitable for all hair types. Ideal even for those with colored hair, Crème UV Sublime allows you to touch up and keep the colors alive and bright!

USE: Before or after sun exposure, apply to dry or towel-dried hair. Apply a small amount of product to the hands. Massage on lengths and ends. Without rinsing.

TREAT & CURE:

Kérastase Masque Après Soleil: an after-sun mask that regenerates and smoothes the hair fibre leaving it hydrated and shiny! Enriched with coconut water, it is perfect for restoring hydration after exposure to the sun, sand and salt. Thanks to its light and shiny texture, it does not weigh down the hair!

USE: Use as a second step on clean hair. Take a knob of product and apply it on the lengths and ends, avoiding the roots. Leave to work for 5 minutes on fine hair and up to 10 minutes for thick hair. Rinse well.

Kerastase Huile Sirène: the must-have spray of summer 2019 is him! An irresistible rinse-free product, with Babassu oil and moisturizers that give your hair instant softness. It gives shape and body to the hair, leaving it purified, soft and naturally shiny!

USE: Apply to damp hair, emulsify, massage and rinse.

AND WHEN YOU’RE OUTDOORS: HAT YES OR NO?

If the style allows, to protect your hair from the sun, wear an openworked and light straw hat (very chic) or a multicolor scarf (super glam)!

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